At Fast Effect, we are often asked to create custom interactive experiences that integrate with customers’ physical technology.  A good example of a recent integration is the Chevrolet SuperCruise experience.

As part of the national Autoshow Circuit, we supported the Chevrolet SuperCruise driving simulator, where autoshow attendees had the opportunity to literally “get behind the wheel” and test drive General Motors’ latest hands-free driving technology.

Users experienced SuperCruise by driving a vehicle through our custom 3D environment where they could seamlessly switch between manual driving and SuperCruise hands-free driving experiences.

Working closely with clients’ engineering and development teams, we integrated our interactive program and real-time 3D animation to react to actual inputs on General Motors’ OEM steering wheel equipped with SuperCruise technology.

The result allowed participants to activate SuperCruise and become familiar with its functionality in a realistic experience.