To fully explore all the features of the Steel E-Motive last mile concept vehicle, we created an Augmented Reality application that overlayed content on a scale size, vehicle frame.

This activation allows users to explore safety systems and design features of the Steel E-Motive concept while walking around the frame model on display. The downloadable app is available on the app stores and is also usable when pointed at a large graphic of the vehicle for use in trade shows where the 3D model is not available.