This activation helped create a buzz at CES and NAIAS with one of the first public Augmented Reality Experience using HoloLens.

Showcasing Magna’s vision for the car of the future, the holographic presentation required minimal booth space, needed no training for participants, and could be adapted to fit various booth configurations.

Additionally, a custom administration function lets the client position objects around the space, and visually display exit and entry doors to aid in traffic flow at large shows.

This experience enabled Magna to effectively communicate a concise story that highlighted their capabilities in the automotive Tier 1 supplier market.