To introduce Roche Healthcare’s new Digital Health Solutions, we created several interactive programs that were deployed within their trade show exhibit to highlight their diabetes care solutions.

The activations included a custom memory match game where participants had to find and match related product images on a large touchscreen. Points were accumulated based on the speed and number of correct matches players reached in a timed session.

Additional activations included touchscreens guiding users through the new Digital Health content, as well as live sessions that introduced a new mobile healthcare app by casting content to a custom-built, oversized phone within the booth.