This 2-story structure incorporated Vive VR headsets to demonstrate Denso’s products and intelligent driving technologies via 2 custom developed games.

Our custom games challenged players to “work” on an assembly line or keep traffic moving in a congested city environment.

To draw attention to the VR experience, players within the 6 gameplay rooms were composited in real time within the gaming environments and broadcast to monitors at the entrance to the display.

The VR game and booth structure were featured in Forbes.com, Wired.com, and the Las Vegas Review-Journal.